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The Travel Basel starts in 2024 with a new look and under a
new name!

Basel will once again have a holiday fair and thus the unique LIVE advertising platform of this size in northwestern Switzerland with the theme of holidays and leisure.  


But it's not just the location that complements the existing holiday fair offerings, but also the date in November.


Even though January is still one of the strongest booking months, the majority of interested exhibitors prefer to take part in November for the following reasons:

●  Long-distance trips in particular are being booked earlier and earlier, especially camper holidays in the

     USA, Canada or even Oceania. But also on vacation in South America, Africa or

     Tailor-made travel offers within Europe, especially in the north, are the same

     very similar.  


●  When you are present at the holiday fair, you reach the visitor in their own way

    “Summer vacation planning phase”.


●  In November, many tour operators and agencies simply have more time to 

     participate in the holiday fair and then process the inquiries.

     This also has to do with the tense personnel situation that still exists in many places.


●  November is also ideal for advertising ski holidays in the mountains,

     e.g. for the upcoming sports holidays in February, as these tend to be much later


Venue and hall concept

Basel is ideal for holding a public trade fair with the themes of holidays and leisure because:


  • Basel is the third largest city in Switzerland and has 174,063 inhabitants and 90,707 households (as of 2022). The canton of Basel-Stadt, which includes two surrounding communities, is inhabited by almost 200,000 people.

  • The location at the border triangle is attractive and the trinational catchment area includes around 1 million inhabitants.


Exhibitors - subject areas

As we are the only public event with the themes of travel and leisure at Messe Basel, we would like to give the fair a broader base and also include areas that attractively complement a holiday fair and "loosen it up" a bit.


  • Tour operator 

  • Travel agencies 

  • Hotels and hotel chains 

  • Representatives of countries and regions 

  • Shipping companies 

  • Airlines 

  • Cable cars and mountain railways 

  • Bus company 

  • Car rental company 

  • Language travel provider 

  • Travel insurance 

  • Tourism technical schools

  • Holidays by the sea            

  • Holidays in the mountains

  • Long distance travel

  • Round trips        

  • City trips       

  • Ship trips

  • Train travel         

  • Bus trips

  • Diving trips

  • Sports holidays

  • Cycling holidays

  • Language trips

  • Wellness holidays

  • Active holidays

  • Golf trips

Subject areas


  • Camping

  • Crafts from all over the world

  • Culinary delights from all over the world

  • Leisure activities in the region

  • Travel equipment

  • Gastronomy

They make the event an even greater experience for the visitor.  


The visitors come from all demographic areas within the greater Basel area, as well as from the neighboring regions of Germany and France. Whether old, young, single, as a couple or as a family; Travel Basel is the meeting point for travel enthusiasts in northwestern Switzerland.


The trinational catchment area includes around 1 million inhabitants.


Supporting program

Trade fair cinemas

Films speak volumes and show more than say a thousand words.

So convince visitors of what you have to offer and reserve one or more slots in one of our cinemas, which will be attractively integrated into the exhibition area.

The detailed tender can be found here at a later date.

Special shows 

The planned special shows:

  • Craft market & Culinary

  • leisure offers

complement the event ideally and make it even more entertaining for the visitor.


The detailed tender can be found here at a later date.

Advertising the Travel Basel

In the visitor advertising campaign, we focus on the following channels and advertising options:

  • Social media campaigns

  • Trade fair magazine as a supplement

  • Poster advertising B4 / B12

  • Print advertising

  • Online/banner advertising

  • Advertising on public transport

  • Radio advertising

  • Direct mailings

  • Media coverage and interviews

  • Free entry and discount vouchers

Short Facts & Events


November 15th to 17th, 2024



Messe Basel

Trade fair opening hours

Friday 12:00 p.m. to 8:00 p.m

Saturday/Sunday 10 a.m. to 6 p.m



Visitors expected


Shipping hall plan

from August 2024

The TRAVEL BASEL team. Your contact persons.

Your contacts with a total of over 50 years of experience in tourism and organization from Holiday fairs. We are looking forward to hearing from you.


Peter Plan 

Travel Basel director

+41 (0)43 399 45 71

«Go somewhere once a year,
where you've never been before." (Dalai Lama)


Patrick Weidenmann

Exhibition manager

+41 (0)43 399 45 72

event-ex ag

Amtstrasse 3 | CH-8610 Uster

T +41(0)43 399 45 70 |

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