Basel will once again have a holiday fair and thus the unique LIVE advertising platform of this size in northwestern Switzerland with the theme of holidays and leisure.  

 

But it's not just the location that complements the existing holiday fair offerings, but also the date in November.

 

Even though January is still one of the strongest booking months, the majority of interested exhibitors prefer to take part in November for the following reasons:

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●  Long-distance trips in particular are being booked earlier and earlier, especially camper holidays in the

     USA, Canada or even Oceania. But also on vacation in South America, Africa or

     Tailor-made travel offers within Europe, especially in the north, are the same

     very similar.  

 

●  When you are present at the holiday fair, you reach the visitor in their own way

    “Summer vacation planning phase”.

 

●  In November, many tour operators and agencies simply have more time to 

     participate in the holiday fair and then process the inquiries.

     This also has to do with the tense personnel situation that still exists in many places.

 

●  November is also ideal for advertising ski holidays in the mountains,

     e.g. for the upcoming sports holidays in February, as these tend to be much later

     booked.